So I did a thing. You can now find me at nicholasskitch.com. It is my name, it is my site, and it is mine. That feels good to say.
Here is the funny part. When I went looking for my name as a domain, I found out that some creep is already sitting on nickskitch.com. That is nick, s k i t c h, dot com. Just parked there doing nothing, collecting a few cents in ad money, waiting around for somebody to come along and pay up. I am not that somebody. So they can keep babysitting it.
What I learned is that this is not personal. There is a whole industry of people and bots that bulk register names and squat on them hoping for a payday. It is weird, but to them it is just a numbers game. Anyway, I went with nicholasskitch.com instead, which honestly I like better. It is my full name, it reads more professional, and it is the one I actually want on a resume.
I have been publishing under thebuildmaestro.com for a long time. I still have a soft spot for it, but the name is starting to feel a little dated to me, and I am not sure it represents where I am headed anymore. Nicholas Skitch does. So this is home now.
While I had the hood up, I figured I would talk through a few things I have been building over the last couple of months.
Ask Seth
This is the one I am most excited about. A friend of mine had a dad who told him to read a set of books from the seventies, and those books ended up shaping a lot of how my friend sees the world. That stuck with me, so I decided to actually dig in.
The Seth material is something like a million words spread across a stack of books. That is way too much for any normal person to read, cross reference, and actually verify. And I thought, what better use of AI than this. Not training a model on it, but sourcing it. Every answer is grounded in the real text, in Seth's own voice, and every claim links straight back to the page it came from so you can check it for yourself.
The best part is that this same approach scales to almost anything. Any big pile of documents, any body of work, any knowledge base you wish you could just have a conversation with. Seth was simply the first one I cared enough about to build.
Go have a conversation with it. Ask it something real and see what comes back: seth.kushcoma.work.
UniFi StoreWatch
If you are into UniFi gear you already know the pain. They used to run a reseller program where certain people got first crack at new stock. That is gone. Now it is just a mad dash. Sometimes a product shows up, stays available for about two hours, and then it is sold out. If you are not fast, you miss it.
StoreWatch fixes that. It watches the store and alerts you the moment something you want comes back in stock or changes price, before the forums even notice. The whole point is to give regular people the same market advantage the resellers used to have. It is running right now and you can try it at unifistockalert.com.
Amazon Smash Deck
This one comes out of something I figured out over years of buying stuff online. The single most useful number on a product is the percentage of reviews that are five stars. Not the average rating, the five star percentage. In my experience, once you get above about seventy six percent, and especially up around eighty two percent, you are almost guaranteed to be happy with it. You are just not going to have problems.
So I built a tool around exactly that. Amazon Smash Deck throws out all of Amazon's sorting and presentation games and goes straight to the raw data. It pulls the real numbers and sorts products by five star satisfaction. That is the secret sauce. You stop guessing and start buying the things people actually keep.
That is it for now
That is the quick tour. New name, new home, and a few projects I am genuinely proud of. If you only click one link today, make it Ask Seth, and go ask it something good. Thanks for reading.